Website Design for Manufacturers
Creating websites for manufacturing companies that build
trust & authority, stand out and convert visitors into sales
A Growing & Successful Manufacturing Company
Needs a Strong Online Presence
But, there is a problem… Is your manufacturing website struggling with the following:
Your navigation is not clear, well-organized or easy to use
Your messaging is not catchy or simple to understand
No compelling calls to action to direct your visitors with next steps
It does not target the people whom you want to do business with
Pages are not optimized for loading fast for search engines
Outdated design that doesn’t stand out amongst other manufacturers
Critical trust signals are not found by your target audience
No or few quality images & videos that showcase your work
Prospective customer’s unable to find important business information
No social proof about your manufacturing company from customers, community or members of your industry
I understand that your manufacturing business needs a website that is designed well, gives you a strong web presence and helps you succeed and grow.
My unique combination of design and marketing knowledge will help you accomplish that. Let’s partner together!
Portfolio of Manufacturing Websites
It’s my goal to craft websites for your industrial & manufacturing company
to bring in high-quality leads, stand out, load fast and become
your 24/7 sales system.
CLIENT
Tool Organization Service
With their tool organization system in high demand nationwide, Tool Organization Service quickly needed a way to educate dealerships and bring in high quality leads.
Read Full Case Study
253 Keyword phrases ranking • 6x Traffic Growth • 100+ leads per year
CLIENT
Lake Products LLC
Hosting / Website Redesign / eCommerce / Content Copy
Website fixes came first for this project and then a total makeover of the look and feel, created content for main pages & products, optimized eCommerce functionality and on-page SEO for higher rankings.
Read Full Case Study
580+ Keyword phrases ranking • 30x Traffic Growth • Steady Monthly Sales
How can you make your manufacturing website the main channel of how prospects find your solutions?
In today’s techno-world, a website for your company in the manufacturing industry is a most valuable asset for the growth of your business.
But, just having a modern looking website is not going to be enough.
A properly designed and successful working website will help your manufacturing business get more sales, land larger projects and solve your prospects real-world problems by providing value and helping them with your solution.
Ultimately, your manufacturer’s website should focus on…
ATTRACTING new customers and STAND OUT among your competitors.
How Does Your Manufacturing Website Create Value or Help Your Prospect?
Make it easy for visitors to become leads with prominent contact forms and quote requests
Provide critical trust signals for your target audience, such as, certifications, testimonials, and a physical address.
Highlight your manufacturing company’s experience and allow customers to browse your selections
Showcase your excellent manufacturing operations with a video tour
Display awesome reviews & testimonial’s from your customers
Differentiating your manufacturers business from your competitors
Attract more traffic and convert them into customers through search engines, and content marketing
Building trust and authority with high quality photos of your manufacturing services
Allowing your potential clients to find and download important information about your manufacturing company
Have resources available to help potential customers research their options and determine the best fit for their needs
Don’t settle for a poor performing brochure style manufacturer website that in the end will cost you more time and money.
Let me craft a modern looking, well designed website that will help your manufacturing company have a strong web presence and grow successfully.
What Client’s Are Saying
Read what others have to say below about myself and my work in relation to manufacturing website design and digital marketing.
Patrick is quick to grasp the concepts of my unique business and put his creativity to work developing marketing solutions, including our manufacturing website.
Matt English – Owner
FAQ
Common Manufacturer Web Design
Questions & Answers
Why should a manufacturer have a website?
Industrial websites, whether you’re John Deere or Alloy Metal, are a must in today’s economy. Your high-performing website for your industrial
company ultimately acts as your 24/7 sales funnel to potential clients searching for what you provide, enables you to establish trust and
attract those you desire to work with.
Before buyers even consider your company, they search online for your website to learn more about your history, products, services, team, what
others say about you, etc. Having a website for your manufacturing company gives you a central location that has all of your up-to-date
information available allowing you to connect with more buyers and customers.
What key web design strategies are needed for a manufacturing website?
There are many essential elements that make up the design of your website, but some of the most important one’s are:
Simple Navigation Bar
Keep the navigation menus to a simple design to be as easy for everyone to use. Keep the number of items or categories on your menu to no more than
seven and stick to standard naming, e.g. About, Contact, etc.
Write Clear Compelling Content
Be sure that what you offer is stated clearly and concisely and all information you offer people who are searching for information related to
your manufacturing space
Effective Use of White Space
This is the space surrounding visual elements, such as, images, video, calls to action which draws the eye to what is important and makes the user
experience smoother for your visitors.
Use Plenty of High Quality Images
Images, as well as videos, that show the inner works of your operations or products you manufacture allow your potential clients to evaluate the
quality of your work without having to speak with you face to face.
Responsive Design
Your site should be able to adjust to the mobile device’s screen size when viewed by your prospective customer. This makes the user experience
much easier and simpler to find information.
Fast Loading
You want your manufacturing website to load within three seconds to accomodate your customers who use mobile data rates or live in areas where
internet speeds are slower. Google states that slow page load speed affects how your pages rank in the search engine results pages (SERPS), so
making sure your site loads fast will help your search engine optimization.
Should manufacturers have an online product catalog?
Having a well-built product catalog of your products only helps your users find the items they are looking for quickly and easily allowing them to purchase those products at the time they want to buy.
Are distributor locators important for a manufacturer’s website?
A store locator tool available on your website will help your visitors to quickly find nearby locations that sell your products. This can help increase sales while eliminating unnecessary phone calls.
How much does it cost to build a manufacturer website?
Your manufacturing website is an investment, not a cost, as it should become your 24/7 salesman for your business. Without knowing the specifics of your project I cannot list a specific investment amount, but the range can be anywhere from $5,000 for a simple, responsive design with 1-10 pages and a basic CMS to $50,000 for a more moderate responsive design with 50-150 pages, database integration, ecommerce functionality, advanced CMS and SEO. To get a more accurate estimate, fill out my project inquiry form.
Have a Website Project in Mind?
Is your manufacturing website outdated, not user friendly,
has no traffic and no sales?
Find out how to make your website work for you.
