Maintenance

Five Essentials for Keeping Your WordPress
Website Safe & Secure

Patrick Whitson

Your Website is Critical to Your Business

Your website is one of the most important assets in your business.

It’s vital that you keep it updated, protected and online so that you
can serve your customers.

If your website is offline or suffering from problems, it’s no longer
effective for your business and will lose you revenue (directly
through lost sales / visits or indirectly through word of mouth or
social media posts).

In today’s modern world, there are also many other factors to be
aware of. It’s common for websites to be targeted with hacking
attempts.

In fact, the average website will have automated attacks looking
for weaknesses multiple times per day.

Are you looking after your WordPress website right now?

Can you remember the last time you ran updates in the admin
dashboard?

Some of you reading this have never even logged into the back
end of your WordPress website.

What you need to understand is that your website runs using
software, just like your PC, Mac, laptop, tablet or mobile device. If
you don’t keep that software updated, you run the risk of errors,
malfunctions or in the worst cases malware infections.

Paying attention to updates, ensuring they’re carried out effectively
on your website and testing afterwards does take time. It may not be
time that you have available personally, but it’s a critical task as it
will keep your website secure, online and visible to your target
audience.

Do you have someone in-house who is suitably knowledgeable with
WordPress to perform these updates?

It’s okay if you don’t, no one can blame you considering this could
easily cost you $30,000+ per year to have an employee with the right
skillset to be able to look after your website. But you’ll need to have a
plan in place to keep your website updated and safe.

In this guide, I’ve put together five key essentials to help you set up
a maintenance schedule and to keep your website secure. Taking these
steps will give you peace of mind and allow you to focus on what’s
important to you in your business.

Essential #1: Back Up Your WordPress Website

One of the worst things that can happen to you as a business owner
is to try and access your website and find that it’s offline.

Even worse though, is when you get that dreaded email from a
customer who tells you that your website is down or that there is
a message from Google telling them about malware.

What do you do in a situation like that?

For most people, this would mean reaching out to your hosting
company and being completely reliant on the ability of their
support team to assist you.

In most instances, they’ll be able to restore a backup of your
website but this may not have all of the latest data, especially if
you have transactional data like eCommerce.

As a business owner, you need to have a disaster recovery plan. If
you don’t have one already, you must take a few minutes out of
your day right now and think about what you will do when
something goes wrong with your website.

TIP: Make a note of key telephone numbers or contact details for your hosting company, domain provider and email provider (if separate e.g. Google WorkSpace) If you have any problems with your website, you need to have these contact details on hand. Don’t plan on keeping these in the same place as your emails, because it’s possible for your website and emails to be down at the same time.


The most important part of your disaster recovery plan is going to
center around backups. With a full backup of your website, you can
recover this to ANY hosting provider, even in the worst situations.

3 Keys to Your Back Up Schedule

There are three key things you need to think about with your backup
schedule:

1. Off-Site Backup: For proper security and safety, your backups should
be stored with an external service. For example Amazon’s S3 platform,
Google Drive or Dropbox. This mitigates against any issue where your
current hosting provider is inaccessible.

2. Regular Schedule: Your backup schedule will vary depending on how
often you update your website and the type of audience you serve. For
the average small business WordPress website, a full backup once per
week and a daily database backup would be enough . For eCommerce, a
daily full backup and an hourly database backup may be a much better
recommendation.

3. Encrypted: For the safety of your business data, you should choose a
solution that encrypts the backup of your website before storing it off
site. This keeps your data and most importantly your customer data,
secure.

Over to You

Now you have more knowledge as a small to mid-sized business that
it is crucial to have a back up of your website and automatically
schedule them for security and in emergency situations.

You also don’t have to be a genius to back up your WordPress website.

There are many options that allow you to back up and restore your
website at anytime. I will cover those options in a future article. For
now, let’s move onto the next essential, your website security.

If you enjoyed this article, then you’ll shout for joy for my WordPress
maintenance services that I have to offer! Whether your need small
changes, plugins updated or regular maintenance, I’ve got your back.

Authored by: Patrick Whitson
Hi. I'm the freelance web designer who created this website. I've been exclusively building lead generating websites for small business & eCommerce brands since 2010. Take your online presence to the next level.

PATRICK WHITSON

Mount morris, Michigan

PH +1 (810) 882-1796

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